Introduction
RedShiftBio has revolutionized biomolecule characterization with a proprietary platform that combines Microfluidic Modulation Spectroscopy (MMS) with high-powered quantum cascade lasers, enabling previously impossible measurements of molecular structures.
The Challenge
RedShiftBio needed to show potential clients that they were not just another startup anymore but a well-established company with a valuable product. They sought to convey longevity and the ability to provide exceptional customer service.
The SOLUTION
We proposed a refined brand identity, digital renderings to showcase their products, a cleaner, user-friendly website, and an SEO overhaul to increase visibility and highlight their established presence.
BRAND IDENTITY
With subtle adjustments to their logo and a bolder use of color, the RedShiftBio brand evolved into a modern, powerful identity that reflects an established and forward-thinking company.
Before / After
The centerpiece of the website is a custom 3D-rendered video of their main product, designed to capture attention, demonstrate product functionality, and immerse visitors in the experience. Clear navigation guides users to the content most relevant to their needs, ensuring a seamless overall experience.
Scaler was adept and flexible. These designers learned and appreciated our science like no other designer I have worked with before.
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