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David Nathan
David Nathan
CEO / Founder
Published on
July 17, 2020

Want to Rule Your Market? Don't Be Sushi!

Would you rather be a big fish in a small ocean, or a fish out of water?

Wait, did I ask that right?

Yep, sure did!

Let's break this down:

Can we all accept that we are really just fish?

C'mon, for the sake of the analogy?

Ok, great, now let's focus on the water.

Don't get me wrong, being a big fish in a big ocean sounds great.

If that's you then stay there, no reason to jump back into the small ocean.

But if you're not there yet, and if you're not making millions (yet) then chances are you're not, and you try to go there, you're going to get eaten alive.

That's if you can get there in the first place.

What's even more likely to happen, is you're going to try to jump out of your small ocean,

And because you're not quite big enough, you're going to land on the ground in between the oceans, and YOU'RE GOING TO DIE...

Figuratively, it's just an analogy, don't worry...

Unfortunately, businesses die all the time :( Click Here for 3 things you must be able to do so your business lives :)

Instead, avoid the temptation to want to be a one-stop shop for everyone.

I know it feels super tempting, like you are opening yourself up to more opportunity, but

What you're actually doing is showing that you are not, in fact, an expert in anything.

And chances are your messaging is going to be much more vague.

You're going to have a harder time reaching the right people

And it's going to be much harder to scale your business.

Now, I know what you're thinking.

But Tai Lopez, Tony Robbins, Gary Vaynerchuk and Grant Cardone don't only target small niches.

Well, yes and no. Firstly, they are the big fish I'm talking about.

But, they too started very very niche and outgrew and outgrew and outgrew.

And I guarantee you, if you asked them, even to this day, they know exactly who they are targeting, what their niche is, and what their specific, targeted offers are.

They've just perfected enough of them that it looks like they aren't targeted, but they're actually a mesh of a number of highly targeted and specific, sniper-like offers.

So don't be afraid to start in the small ocean.

Get specific, perfect it, then you can expand once you've outgrown it.

And if this makes you uncomfortable, or you need some help getting to the specifics of your offer, message me and we can talk about it.

Scaler Marketing