NanoImaging Services homepage on a laptop, headlined "Let Our Cryo-EM Experts Guide You".

NanoImaging Services

World-leading CRO for cryogenic electron microscopy

Science & TechnologyView live website
Introduction

NanoImaging Services (NIS) is a world-leading contract research organization (CRO) specializing in cryogenic electron microscopy (cryo-EM). Their innovative technologies and skilled team make advanced imaging services accessible to organizations of all sizes.

NanoImaging Services homepage on a laptop in front of a closed laptop, with a mountain hero image.Three phones showing NanoImaging Services pages: a case study, the homepage and a leadership profile.
The Challenge

An outdated site holding back new leadership

Under new leadership, NIS sought to elevate its presence within the industry. Their outdated website was not only difficult to navigate but also hard to maintain, limiting potential customers’ ability to access key information and making it challenging for NIS to update content.

Two phones on a purple background showing the NanoImaging Services homepage and a team bio.NanoImaging Services homepage on a tablet, with three hexagon core service tiles.
The Solution

A fresh, creative rebrand and redesign

We set out to rebrand NanoImaging Services with a fresh, creative vision and to redesign their website with a sophisticated, modern look that reflects their innovative approach and industry leadership.

NanoImaging Services website on a desktop monitor, tablet and laptop.NanoImaging Services mobile homepage on a phone on a white desk with headphones and a keyboard.
Brand Identity

Hexagons kept, confidence added

The new NIS brand retained elements of its original symbolism, like the hexagons, while introducing bold accent colors to the blue spectrum to add confidence and flair. This modernized the brand while maintaining its established identity.

NanoImaging Services NIS logo in six color versions on blue, teal, purple and white backgrounds.NanoImaging Services logo construction grids for the full and short NIS marks.NanoImaging Services favicon, app icons, buttons and hexagon graphics over a mountain image.NanoImaging Services color palette of dark blue, steel blue, dark cyan, lime green, pink and light gray.NanoImaging Services imagery of blue-green protein and virus renderings and a mountain.NanoImaging Services business cards on concrete, with the NIS logo over a mountain image.
Before / After

Innovation and sophistication, brought to life

NIS sought industry leadership with a modern website. A rebrand and redesign brought innovation, sophistication, and a user-friendly experience to life.

NanoImaging Services website before and after the redesign, from a white layout to a dark homepage with hexagon services.

Scaler helped us completely revamp our website. They did a great job on the design and created some amazing graphics for us to use. Their attention to detail and quality control are excellent.

Chloe WoodMarketing Director, NanoImaging Services

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