The age of retail is here, and online shopping is taking over. Who actually goes to stores anymore, right?
The pieces of an E-commerce website
An E-commerce website is made up of the following main parts:
- Homepage/Landing page
- Informational/story telling pages
- Catalog pages
- Product pages
- Shopping cart/Check out
This is the basic backbone of pretty much every retail E-commerce website you will find, so now we want to make sure your product has the best chance of success.
What makes an E-commerce website great?
A variety of factors all come together when an E-commerce website is successful.
Having a great product is obviously step one to having a successful E-commerce business. You can sell a lot of crappy products online too, but it’s a lot easier to sell great things than it is to sell crappy things.
Branding and Web Design
How your brand and website looks directly impact how your product is perceived. Great branding and web design can make mediocre product looks amazing, and a bland design can make even incredible products seem, well, ordinary.
Platform (Web Builder)
The platform, or website builder, you use can make a big difference in the quality of your E-commerce site. Some examples of platforms are Shopify, Woo Commerce, SquareSpace and Wix. You can even hire someone to develop your site with custom coded software. Great websites have been built using all of these, but each has limitations that can help determine what is best for you.
I share the platform we use below and why we use it, if you find yourself curious. (Hint: It’s way better than any of those just mentioned…)
How you ship items, handle returns, answer customer questions, and update the website all impact the success of your E-commerce business. Should you keep inventory, use drop shipping, run special deals or offer free shipping? The answers to these questions will also help determine much of the information that needs to be on your website.
“If you build it they will come” does not exactly work in the world of E-commerce. With so much competition concentrated into one page of search engine results, getting attention can often be the hardest part. It’s important to make sure that people can find your products.
Once paid advertising, marketing and search engine optimization (SEO) start generating traffic, you want to make sure your website is as compelling and enjoyable to use as possible for your shoppers.
When everything is working together, your town’s population is no longer the deciding factor to how big your store can get.
If you are having a hard time getting any of these pieces working, don't give up. Click Here for 3 secrets that all marketers know that you need to know too.
Why we use Webflow E-commerce?
At Scaler Marketing we take a practical approach to building E-commerce websites. We want to make sure your products look better than their competition, from your brand to your website and your marketing, and we use Webflow E-commerce to ensure your experience as the end user is as simple, easy, and flexible as possible.
Webflow is one of the most powerful web design platforms available, allowing for 100% design flexibility and the most user friendly content management system we have ever seen.
Feel free to ask us about it, and we'll happy to share some glimpses with you into the magical world of Webflow E-commerce.
So, if you find yourself looking into E-commerce and would like to find out if Scaler Marketing might be a good fit to help you accomplish your E-commerce goals, reach out, don’t be shy at all, and we will be delighted to answer your questions and help point you in the best possible direction for your E-commerce needs.