So you have a product or service that will change the world!
But, alas, nobody knows about it, and compelling marketing is a thing of fairy tails and philosophy books.
You need help, and I want to help you.
But first, it should be obvious by now that I own a branding and web design agency, and even though we only work with clients who will benefit most from our services, I do believe that a solid brand and a killer website is the most important foundation for any business.
(Note: every business is different, and not everyone needs the same things at the same time. If you fall into one of these categories, then this process I will lay out for you below will work for you, assuming you take it seriously.)
In each of these cases, the work is essentially the same.
A brand should be compelling. A brand is more than just a symbol, some colors, and a name.
To develop your brand, you must first answer these questions:
And based on all of that, you can start developing your brand.
These are the words you will use to speak your truth.
What can you say that will convince people that you know what they are dealing with and exactly how to help them?
How can you be unique and original, without losing focus on what you do?
As a company philosophy, we try to build websites with as few words as humanly possible, and that just makes every single word we use that much more important and thought out.
Write down a bunch of ideas, keep it as short and clear as possible, and we will start plugging those ideas into the website as we build it out.
Now that you've developed your brand and come up with your messaging, you can start designing your website, and I don't just mean how it looks.
Your website is an experience, and our goal is to make sure that your viewers are led through an experience that will convince them that you are the perfect choice for their problems.
So we need to know the following:
Once we know that we can start building the site.
There are many things you can do to ensure visibility, some are easier, some are harder, some are worth your time and $, and some are not.
And if organic traffic is not enough, and it often isn't, then paid advertising is going to be your best friend once you figure out how to use it properly.
There are hundreds of ways to do this, some much more popular and recommended than others, but again, every business is different, so reach out and I'll help point you in the right direction if you get stuck.
That's literally, step by step what we do with our clients, and it's a very in-depth, collaborative process.
If you have any questions about any of these steps, feel free to reach out and I am happy to answer any questions.
And if this all seems like way more than you want to deal with yourself, but you definitely know that you need to do it all, then we can definitely help you and would love to hear from you.
Oh yeah, and why should you care??
Because if you don't, then you will have nothing to care about anyway when you have to close up shop. It's only a matter of time. Period.
So don't put this off any longer, stop convincing yourself that it's good enough the way it is, and start being honest with yourself about how you are stacking up to your competition.
The rest is up to you :)