Introduction
KUBTEC Scientific offers a versatile range of digital X-ray systems and has been partnering with renowned institutions worldwide for over a decade. Known for their ability to meet customer needs and deliver excellent service, KUBTEC has earned a strong reputation in the industry.
The Challenge
Aiming for growth and expansion, KUBTEC Scientific felt their current website didn’t reflect their advanced technology. The site was poorly organized, leading to a subpar user experience, and failed to showcase the unique versatility of their products.
The SOLUTION
A new modern website would better highlight KUBTEC’s state-of-the-art technology, and improving navigation would more effectively guide specific audiences to relevant products. Incorporating an interactive feature would also allow users to explore the full versatility of their technology within a single, engaging interface.
BRAND IDENTITY
While KUBTEC Scientific didn’t need a full rebrand, they were open to elevating their brand appeal. We enhanced their existing brand by refining their use of color, pushing for stronger, more cohesive imagery, and improving overall textures and creative elements to give the brand a fresh, modern edge.
Dealer Portal
Scaler Marketing developed a custom dealer portal for KUBTEC Scientific that provides authorized partners secure, centralized access to marketing collateral, product resources, co-branding templates, and downloads for easy collaboration and support.
Before / After
The redesigned website features two key elements: improved audience and product navigation that directs users to the right products for their needs, and a dynamic, interactive hero section that immediately engages visitors with KUBTEC's innovative technology. This immersive UI interface offers users an informative and captivating experience from the moment they land on the site.
Scaler Marketing team did an amazing job redesigning our website. They understood all our needs and also continued to accommodate our updates after the launch. We are very happy with the website.
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