Introduction
Pion Inc. provides cutting-edge instruments and services to help scientists make informed decisions about drug and food formulation, from early research to manufacturing.
The Challenge
Pion’s previous website didn’t fully reflect the value they bring to their customers. Product information was difficult to navigate, and the site’s visuals didn’t effectively showcase their offerings or capabilities.
The SOLUTION
The new website was designed to be product-focused, with a clear hierarchy and stronger product pages to help users easily find what they need. A fully gated user portal was introduced to provide secure access to valuable content, and custom imagery was created to better represent Pion’s offerings and visually communicate their value.
BRAND IDENTITY
The brand refresh focused on elevating Pion’s visual identity to feel more professional and modern, while retaining their established color palette. The refined design brought a classy, polished feel to the brand while maintaining its appeal to the scientific community.
Resource Portal
Scaler Marketing implemented a Memberstack-powered Resource Portal for Pion, migrating over 2,500 members and welcoming 1,000 new signups since launch. Members gain access to webinars, publications, whitepapers, application notes, and posters for next-gen pharma research and collaboration.
Before / After
Pion’s website evolved from a text-heavy, minimal design to a modern Webflow experience. Bold visuals, clear product displays, and streamlined navigation highlight innovation and global applications, making the brand more engaging and user-friendly.
Scaler Marketing, from start to finish, were professional, attentive, and easy to work with. The process was smooth, and they were responsive to feedback, ensuring that the final product met our expectations.
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