Helix Biostructures

Helix BioStructures is a gene-to-structure contract research organization (CRO) that combines scientific expertise with cutting-edge technology. Known for their innovative approach, they work to deliver high-quality results that empower their clients' research and discovery processes.

Functional, but missing the wow factor

Helix BioStructures wanted their website to reflect a modern, forward-thinking ethos while allowing for greater control over their brand and better overall performance. Their previous site, while functional, lacked the wow factor they envisioned — underutilized resources and an outdated content structure hindered their ability to engage effectively with their audience.

Visually immersive, with world-class brand appeal

The goal became a visually immersive website with a high-control CMS to give Helix BioStructures world-class brand appeal and greater content management flexibility. Impactful animations and branded renderings brought their forward-thinking approach to life, while a refined visual identity and improved content organization created a seamless balance of creativity and professionalism.

Bold colors, expanded into a dynamic palette

Helix BioStructures' refreshed identity retained their bold brand colors while expanding into a more dynamic palette. A balance of creativity, approachability, and precision — mixed with refined textures and custom visual elements — reinforced their innovative and forward-thinking nature without losing their credibility as a scientific leader.

From static pages to an immersive scrolling experience

The new website features an immersive animated scrolling experience that captivates visitors and makes key areas like equipment details, services, and resources easy to find. Visually dynamic elements and intuitive navigation now elevate the user experience while underscoring Helix's expertise and propensity for leadership.