Putnam Leasing

Luxury Design for High-End Finance

Introduction

Putnam Leasing helps make luxury car ownership more accessible through its unique Lease Navigator™ program. With customized financing and a white-glove experience, they guide clients through every step of the journey from dream to driveway.

The Putnam Leasing Appraisals service page with a Bugatti grille on a desktop monitor.

The Putnam Leasing homepage on a laptop with red light trails behind the headline.

The Challenge

Exclusivity that speaks to a new generation

Putnam's previous website didn't reflect the brand's vision or the emotional experience of driving a dream car. They wanted to evolve their digital presence to speak to a younger, more tech-savvy audience while maintaining the exclusivity, trust, and polish expected from a high-end finance company.

The Putnam Leasing homepage hero on a phone, with a link to the Lease Navigator.

The Putnam Leasing "A New Lease on Luxury" page with a white steering wheel on a tablet.

The Solution

The Lease Navigator™ — from dream to driveway

We partnered closely with Putnam to shape their digital story from the ground up. We refreshed their logo and introduced logo animations that help guide users through the site. To represent their white-glove approach, we developed the Lease Navigator™ — a visual, step-by-step experience that demystifies the leasing process and makes luxury feel within reach. We also built a complex application form that balances visual appeal with intuitive usability.

The Putnam Leasing "We take your lease personally" banner and site footer on a laptop.

The Putnam Leasing client dashboard menu with lease and credit forms on a phone.

Brand Identity

Modern energy fused with timeless luxury

Putnam's new brand presence fuses modern energy with timeless luxury. Bold red and black visuals capture passion and performance, while high-end photography and clean layouts speak to sophistication. The Lease Navigator experience tells a clear and compelling story, reflecting both the excitement of car culture and the trustworthiness of a premium finance partner.

Putnam Leasing color palette of red, dark, gray, white and black.

Luxury car maker logos, from Ferrari to Rolls-Royce, in white on a Putnam Leasing red background.

Six arched Putnam Leasing photo frames showing luxury cars and a convertible interior.

Putnam Leasing photo grid of six luxury and classic cars, including a Bugatti and a Jaguar.

Putnam Leasing photo grid of six luxury car interiors with leather seats and steering wheels.

Before / After

From inspiration to application, seamlessly

The new site delivers a premium digital experience designed to evoke desire and confidence. High-quality visuals showcase a range of iconic vehicles, while custom animations and intuitive structure guide users effortlessly from inspiration to application. Every interaction supports Putnam's dual goals: to create emotional resonance and make the leasing journey as seamless as it is aspirational.