Introduction
Putnam Leasing helps make luxury car ownership more accessible through its unique Lease Navigator™ program. With customized financing and a white-glove experience, they guide clients through every step of the journey from dream to driveway.
The Challenge
Putnam’s previous website didn’t reflect the brand’s vision or the emotional experience of driving a dream car. They wanted to evolve their digital presence to speak to a younger, more tech-savvy audience while maintaining the exclusivity, trust, and polish expected from a high-end finance company.
The SOLUTION
We partnered closely with Putnam to shape their digital story from the ground up. We refreshed their logo and introduced logo animations that help guide users through the site. To represent their white-glove approach, we developed the Lease Navigator™ - a visual, step-by-step experience that demystifies the leasing process and makes luxury feel within reach. We also built a complex application form that balances visual appeal with intuitive usability.
BRAND IDENTITY
Putnam’s new brand presence fuses modern energy with timeless luxury. Bold red and black visuals capture passion and performance, while high-end photography and clean layouts speak to sophistication. The Lease Navigator experience tells a clear and compelling story, reflecting both the excitement of car culture and the trustworthiness of a premium finance partner.
Before / After
The new site delivers a premium digital experience designed to evoke desire and confidence. High-quality visuals showcase a range of iconic vehicles, while custom animations and intuitive structure guide users effortlessly from inspiration to application. Every interaction supports Putnam’s dual goals: to create emotional resonance and make the leasing journey as seamless as it is aspirational.
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