Introduction
Lowcountry Getaway was rebranded and brought into a single, central website that unified the full property portfolio. Scaler Marketing built LowcountryGetaway.com as the new hub, creating one consistent experience for browsing, booking, and exploring each stay.
The Challenge
Before the rebuild, guests had to jump between four separate property sites, Palms, Azaleas, Rose, and Wave, making it harder to compare options and maintain continuity. The goal was to consolidate everything under one roof while keeping each property distinct.
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The SOLUTION
Scaler Marketing launched the consolidated platform with a scalable structure for growth, including Webflow theme variables to support property level styling across listings. After launch, the site expanded seamlessly with a fifth property, Camellias, added into the same system.
BRAND IDENTITY
Lowcountry’s brand identity was built as a unified brand and sub-brand system with a coastal, elevated feel, reflecting its South Carolina locations in Charleston and Folly Beach. Calm color palettes and property-level theming support the system, and each property uses the same circular favicon format for consistency and scalability.
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