Introduction
a2b Fulfillment helps businesses streamline their operations with a suite of third-party logistics services, specializing in order fulfillment, value-added services, and customer care solutions for a variety of industries.
The Challenge
a2b Fulfillment’s previous website didn’t reflect their size or capabilities. As is often the case with early stage websites, the site was difficult to manage, lacked visual appeal, and failed to differentiate them from competitors, limiting its effectiveness as a key marketing tool.
The SOLUTION
The new website focused on highlighting a2b Fulfillment’s unique value with a combination of strong imagery and storytelling to reinforce their core message of “We Don’t See Boxes, We See People,” while improved navigation helped users find the information they needed more easily.
BRAND IDENTITY
a2b Fulfillment’s modernized logo and refreshed color palette created a more flexible and contemporary brand identity. The visual campaign brought their human-centered approach to life, using thoughtful design and imagery to convey their values and unique positioning in the logistics space.
Before / After
The redesigned site featured improved landing pages for ad traffic, better organization of industries served, and realigned service categories to better reflect their offerings. The result was a more intuitive and enjoyable user experience that effectively communicated a2b Fulfillment’s capabilities.
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