Introduction
Virscidian specializes in automating analytical workflows for chromatography and mass spectrometry, serving major players in the pharmaceutical industry. Known for their innovative software solutions, they simplify complex research processes and deliver exceptional value to their clients.
The Challenge
Like many website built in early stages of a company, Virscidian’s previous website lacked professionalism, had minimal content, and made it nearly impossible for visitors to understand their offerings. The lack of clarity and visual appeal diminished their ability to connect with potential clients and scale their website as their company grew.
The SOLUTION
Before anything else, the solution needed to include a professional and engaging website that clearly communicated Virscidian’s expertise and offerings. Custom renderings of their software UI and a dynamic hero rendering were designed to elevate the brand, resonate with their target audience, and visually represent what they do while improved content structure and navigation ensured a seamless user experience.
BRAND IDENTITY
The updated brand centered on a clean, modern design that conveyed trust and professionalism. Custom visuals highlighted the precision and innovation behind their solutions, reinforcing their leadership in the industry, and the power of Webflow allowed for a smooth transition into further brand updates due to a successful aquisition.
Before / After
The redesigned website featured a visually striking hero section and intuitive navigation, making it easy for users to orient themselves and explore their services. Custom UI renderings enhanced the site’s appeal while clearly demonstrating their software capabilities, creating a more engaging and relatable experience and allowing them to better promote partnerships with industry leaders, solidifying their position in the market.
Scaler seamlessly blended their design expertise with our vision, resulting in a well-designed, easy-to-navigate website that truly reflects our unique identity.
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