What marketing services does Scaler provide for science and technology companies?
We run three connected marketing disciplines: Paid Media, Search & Authority, and Strategic Content. That covers paid campaigns on Google, LinkedIn, Meta and YouTube, technical SEO and answer engine optimization (AEO), and content built from real search data. We work with science, technology and industrial companies, from biotech and medical devices to semiconductors and advanced manufacturing, and we measure each channel against a clear goal.
Should SEO and paid search be run by the same team?
Yes, in most cases it works better when one team plans search, paid media and content together. Search data shows where demand exists, content captures it, and paid media speeds it up, so each channel informs the others. Running them together also makes it easier to decide which terms are worth paying for and which your organic pages can win over time.
How do you measure marketing results with long B2B sales cycles?
We agree on a measurement plan for each channel before budget is committed, including what counts as success and what it should cost. With long sales cycles, that means tracking earlier signals such as qualified leads and demo requests alongside the pipeline and revenue they turn into later. When a channel is working we scale it, and when it isn't, you hear about it from us first.
What makes marketing for science, technology and industrial companies different?
The main differences are technical buyers, small specialized audiences and long sales cycles that involve several decision makers. Accuracy and precise targeting count for more than broad reach, and measurement has to be patient. We plan search, paid media and content around the specific questions your buyers ask, and we review content with your team for technical accuracy before it goes live.
Can the same agency handle our brand, website and marketing?
Yes, we offer Branding, Websites and Performance services alongside Marketing, so one team can shape your positioning, build your site and run search, paid media and content on it. We are a 14-person remote team based in the Boston area, founded in 2017, and a Webflow Enterprise Partner that also builds on Next.js with Sanity. Working with one team keeps messaging, tracking and page updates consistent across channels.
Where should we start if we're not sure which marketing channel to fix first?
Start with a short performance audit. It's a focused working session with a Scaler strategist that shows where the fastest, cheapest wins are across search, paid media and content before any budget is committed. From there, we recommend which channel to work on first and agree on what success should look like.
