Chief Growth OfficerJack Boeger
The algorithm changes daily, but human psychology is constant. I build digital engines that capture growth by obsessively satisfying user intent.
The Architect of Growth
As the Chief Growth Officer at Scaler, I operate on a single, unshakeable principle: we must satisfy user intent. I help companies look past the vanity metrics of traditional marketing to understand what their customers are actually asking. I blend high-level strategy with deep technical execution to ensure our clients are the definitive answer to those questions. In a world full of noise, I ensure your brand is the clear signal.
A Builder at Heart
I have designed and developed literally hundreds of websites for every type of entity imaginable. I spent four and a half years designing, building, and growing zynga.com, and I was a co-founder of Financial Interactive, Inc., where we served the high-stakes world of hedge funds and private equity. This background gives me "x-ray vision" for websites. I do not just see the marketing layer. I see the code, the structure, and the mechanics underneath.
Future-Proof Growth Strategy
We are not stuck in the past. I am actively positioning clients to rank inside the new wave of AI and Large Language Models. While I have the deep technical skills to fix any site architecture issue, I believe a superior keyword strategy is the true driver of growth. It is not enough to have clean code. You need the right words. I build deep, intent-based strategies that signal authority to both Google and the AI assistants of the future.
Life in Analog
When I am not analyzing SERPs or optimizing conversion paths, you can usually find me hunting for vintage jazz vinyl, photographing San Francisco with my Fujifilm X-S10, or stubbornly rooting for the St. Louis Cardinals. I live in Nob Hill with my wife, Kari, and I love traveling to watch my two sons race dinghies.
"We must satisfy intent. Everything else is noise."
